Finora was a complete rebranding and website overhaul for Finora Finance, a company seeking to modernize its digital identity. Their existing website felt outdated, lacked trust-building elements, and did not align with their growth strategy. With Finora, we created a refreshed brand identity and sleek website design that appealed to younger audiences while maintaining professionalism.
Finora Finance approached us with the challenge of transforming their identity into something modern and approachable without losing authority. Their old digital presence was failing to attract clients, and the outdated design was negatively affecting trust. Our objective with Finora was to deliver a brand refresh that merged credibility with modernity.
We started Finora by analyzing client expectations in the finance sector, focusing on design choices that build trust. Wireframes were created to streamline navigation, while visual design included modern typography, calming color palettes, and professional imagery.
Finora achieved a dramatic improvement in its online presence after the rebranding project. The refreshed identity attracted a younger audience, while still maintaining the professionalism expected from a financial service provider. Within the first quarter, the website generated 40% more inquiries, and client retention improved noticeably. The design’s modern look enhanced brand trust, making Finora more competitive.
